In a international of laser-sharp lipstick advertising and marketing methods, the place lip gloss ads practice you from laptop to telephone and tints get touted via each beauty-obsessed influencer on Instagram, stylist and model advisor Shiona Turini has controlled to dodge each. Single. One.
Shiona’s a bonafide lipstick virgin. Her aversion to it was once cemented again in early life. Her sister automatically taunted her for being the sole proprietor of skinny lips in an another way full-lipped circle of relatives and family. The last item she sought after to do was once draw consideration to them.
Cultural snacking over the previous few years has bred mass-appreciation for complete lips the place there traditionally have been none — a minimum of now not the place societal cosmetic requirements have been involved, and on no account for black girls. Search “mammy archetype” to practice the ancient affiliation of huge lips with undesirability. But smartly prior to the Instagram-influx of lip plumping units hocked to capitalize on the you-know-who impact, there was once Shiona, a younger woman in Bermuda who wanted for a quarter of an inch of lend a hand in the lip division.
Though she in the end got here to simply accept her lips for what they have been, Shiona resolved that daring, audacious lipsticks have been unfitting and off-brand. Mad Men-esque “Mark Your Man” campaigns ricocheted off of her glazed eyes, and apart from for the mandatory work-related beat that featured not anything greater than a nude lip (to not point out an experimental Halloween or two), lipstick remained uncharted territory.
Then a make-up miracle came about. After 15 years of turning her nostril up at color-drenched lips, Dior launched “Rouge Liquids.” A pattern arrived at her house, natural boredom satisfied her to check out it (to not point out the waxy substance reminded her of her deserted-island product: Crème de Rose Balm — and was once due to this fact much less intimidating) and Shiona was once a modified girl. It was once that straightforward. Kind of.
Makeup artist Miguel Ramos made a area name to Shiona’s George V lodge room in Paris to officially introduce her to the liquid lip à l. a. Dior. Shiona fell so in love with 901 Oxblood — the maximum dramatic and terrifying of the bunch — that she hasn’t been in a position to close up about it. In case you have been questioning: No, this isn’t an advertorial. Just one girl’s new obsession.
On the day of the SS18 Dior display, make-up artist Bob Scott sealed the grave of Shiona’s lipstick-less previous via divulging the secret to the highest lip. The manner: “dab it in the middle, or in three dots across your bottom lip. Smudge it in, then perfect it with a Q-Tip.” Sounds simple sufficient, proper? It was once. It is.
Lipstick virgin now not, now all Shiona has to grasp is methods to navigate the etiquette of asking strangers, “Do I have lipstick on my teeth?”
Follow Mayer on Instagram @maya_campbell. Photos via Cibelle Levi, practice her on Instagram @cibellelevi.