In a global of Facetune and Photoshop overload, any truthful, unretouched depiction of good looks merits to be applauded. We’ve been severely inspired with high-street label Missguided’s fresh body-positive marketing campaign, #makeyourmark, by which it pledged to forestall airbrushing stretch marks and different perceived ‘flaws’ out of its fashion imagery. The marketing campaign featured fashions of various sizes and ethnicities, utterly unretouched and having a look utterly badass.
Now, the web store, which opened its first bodily retailer in London in 2016, is continuous its challenge to have a good time a extra inclusive imaginative and prescient of good looks, with ‘real-life’ mannequins that are in accordance with how their consumers in reality glance, moderately than a perceived excellent form or glance.
The emblem has created ‘a diverse mannequin army’ of other ethnic backgrounds, together with ones with vitiligo, stretch marks and freckles. They had been created completely for the logo with the lend a hand of in-house makeup artists, and will probably be on display in Missguided’s two shops in London’s Westfield Stratford City and Bluewater Shopping Centre in Kent.
Missguided says it’s, “committed to changing attitudes to positive body image within the fashion industry and inspiring self-love”. And with this newest transfer it objectives to, “inspire a strong self-empowered message: be yourself, be confident in your own skin, celebrate your flaws, take risks and own it and f*ck being perfect”.
There’s nonetheless a lengthy option to pass prior to depictions of other physique shapes, ethnicities, gender identities, age levels and disabilities turn out to be the norm in style. The majority of pictures we see scrolling thru our newsfeeds are much more likely to make us really feel insecure than celebrated. But with each and every main participant that makes a stand for physique positivity (Asos additionally stopped airbrushing its fashions final yr), we get a little nearer to a broader definition of good looks. And that’s surely one thing to be celebrated.