Meet the Scandinavian fashion brand that’ll be all over your Instagram feed

We know that dressing like the French is steadily cited as #sartorialgoals nevertheless it’s the cool-girl insouciance of Scandi taste we’ll be embodying this season.

Our present obsession is Lindex, a fashion brand based in 1954 that provides an eclectic mixture of Scandinavian simplicity and world top fashion.

The Scandi brand is not any stranger to important fashion designer collaborations; suppose Jean Paul Gaultier, Matthew Williamson, Missoni and Narciso Rodriguez, nevertheless it’s the similarly gifted in-house design group at the back of the AW17 assortment that’s in point of fact stuck our consideration.

We spoke to Annika Hedin, head of design at Lindex, who made a case for daring color alternatives q4, ‘The obvious choices this season are orange, green and lilac.’ And don’t be terrified of florals too, the key items we’re lusting after at this time are floral attire, commentary knits and androgynous tailoring. With available value issues, and design-led items packed filled with persona Lindex is bound to be all over your Instagram feed.

gigi and bella punk it up at tommy hilfiger to end london fashion week - Meet the Scandinavian fashion brand that’ll be all over your Instagram feed

We’re seeing florals raise despite the fact that to autumn this 12 months and this floaty uneven floral get dressed, £29.99, seems to be set to be one among the assortment’s sell-out commentary items.

gigi and bella punk it up at tommy hilfiger to end london fashion week - Meet the Scandinavian fashion brand that’ll be all over your Instagram feed

It’s all about shapes and the outsized blazer and trouser combo is one we’re lusting after. Look no additional and upload this checked blazer, £49.99, to your basket. Pair with a easy cami for an fast paintings taste replace.

gigi and bella punk it up at tommy hilfiger to end london fashion week - Meet the Scandinavian fashion brand that’ll be all over your Instagram feed

Soften up a sparkly leather-based mini, £24.99, with a textured sweater, £29.99, and don’t overlook to faucet into the vibrant equipment development, like this cushy leather-based cross-body bag, £24.99.

gigi and bella punk it up at tommy hilfiger to end london fashion week - Meet the Scandinavian fashion brand that’ll be all over your Instagram feed

Standout sun shades are BIG for AW17. Wear one block color head to toe, like this emerald inexperienced lace get dressed, £59.99, teamed with a slouchy faux-fur jacket, £69.99, – any other key development for autumn – for a daring glance.

It’s no longer simply taste that Lindex is championing; they actually have a robust sustainable message. It’s pledged that 80 p.c of its items will sustainably sourced by way of 2020, plus it helps breast most cancers charity, the Pink Ribbon Foundation. Now that’s what we name feel-good fashion…

 

 

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