Luxury shoe brand Jimmy Choo is facing a backlash over its commercial starring Cara Delevingne, which critics call “sexist” and “tone deaf.”
Men catcall and shout out “nice shoes, lady” at the actress-model as she walks down a New York City street in the “Shimmer in the Dark” spot.
The ad was first released in November, but went viral this week for what people on Twitter called its “regressive” message.
One tweeter suggested it was “not the best moment to run an ad about how cool and sexy catcalling is,” a reference to sexual misconduct scandals that have engulfed multiple high-profile men in recent weeks.
Nothing says ‘buy me’ like harassment.
— layineggs (@Sparklebroom) December 19, 2017
Disappointed in Cara for agreeing to be in this campaign if I’m being really honest.
— Candice (@candice_ma) December 19, 2017
I don’t view the mood as light. Anytime a man catcalls a women no matter what in he uses to get her attention it’s threatening behavior thanks to the society we live in–one thats incredibly violent towards women. For ex, a woman is beaten every 9 seconds in the US. 9 SECONDS!
— Bonnie Bauman (@bonbauman) December 19, 2017
Hey ladies, buy our shoes! You’ll have to beat men off with a stick! No, really! Buy two pairs now and get a Jimmy Choo man-beating stick absolutely free!
— Nick (@nabinnyc) December 20, 2017
Neither Jimmy Choo nor Delevingne have commented on the criticism.