Back in July, H&M printed that they’re going to be partnering with British label Erdem for his or her subsequent dressmaker collaboration.
Erdem is the latest identify to sign up for a lengthy line of a hit earlier collaborations from Alexander Wang to Versace, Kenzo to Isabel Marant.
Famed for florals, romance, and needlecraft, we predicted the assortment might be filled with party-pleasing clothes, intricate blouses and female silhouettes – and we were not mistaken.
Today we provide you with a first look at the assortment, out 2 November. Keep scrolling to see it in complete. We’re anticipating a website crash for this one.
Talking of the partnerships, Erdem Moralioglu says, “I’m so glad to collaborate with H&M, and to discover my paintings on a entire new scale together with a menswear assortment which I’ve by no means accomplished sooner than. It’s additionally such a thrill to paintings with Baz Luhrmann, one in all the maximum necessary storytellers of our time”.
Ann-Sofie Johansson, H&M’s Creative Advisor, provides: “From the second we began speaking with Erdem about the collaboration, I used to be captured by way of his imaginative and prescient. For ERDEM x H&M he has created a fascinating global filled with attractiveness, delicacy and wealthy main points. These are particular items you’re going to need to put on endlessly.”
Visionary movie maker Baz Luhrmann, famed for the likes of Romeo & Juliet, Moulin Rouge and The Great Gatsby, has been introduced on board to carry the assortment to existence thru movie.