During October’s breast most cancers consciousness month, survivors and activist steadily come in combination to speak about prevention and early detection. But if Eva Longoria has her method, we’ll additionally get started speaking extra about ladies with level four breast most cancers.
The actress not too long ago joined forces with world healthcare corporate Novartis to lift consciousness and price range for analysis for metastatic breast most cancers (MBC), which these days has no remedy.
Longoria helped kick-off Novartis’ #KissThis4MBC marketing campaign on Sept. 14 in New York City’s Washington Square Park by means of unexpected enthusiasts in a photograph sales space and urging them to take part within the marketing campaign on social media.
Breast most cancers is a reason that’s pricey to Longoria’s center, because of her sister’s private historical past with the illness.
“I have a sister who went through breast cancer, luckily she was in the early stage and caught it in her yearly mammogram and she’s in remission now,” she advised HuffPost. “But when I heard about this particular campaign with Novartis and how one in three women who are diagnosed with breast cancer could develop MBC, I was like ‘Oh, wait, I’m pretty literate on the subject of breast cancer and I didn’t know that.’”
“So I thought, ‘If I don’t know that, and I have somebody very close to me affected by breast cancer, then how many other women don’t know that?’” she added.
For each and every selfie or Boomerang this is shared publicly on social media with the hashtag #KissThis4MBC, Novartis will donate $10 the Metastatic Breast Cancer Network (MBCN) and METAvivor, two advocacy teams that beef up analysis for other folks dwelling with MBC.
“There’s been so many advances in technology for breast cancer, but most of that has been funding in the early prevention, early detection, early screening ― which is great, because I think the best stage is stage zero,” Longoria stated. “We’ve seen great, positive change with that investment, but there’s very little people that invest in stage 4, that invest in this terminal cancer that has no cure.”
It’s estimated that as of January, greater than 150,000 ladies within the U.S. live with MBC, consistent with a find out about by means of Dr. Angela Mariotto, leader of the Data Analytics Branch of the Division of Cancer Control and Population Sciences on the National Cancer Institute (NCI). It’s additionally estimated that 75 p.c of other folks dwelling with MBC have been to begin with recognized with an previous level of breast most cancers.
The #KissThis4MBC marketing campaign hopes to lift a minimum of $200,000 in analysis price range.
“There’s so many barriers to healthcare with people of color and with women, so you have a double whammy when you’re talking about breast cancer,” Longoria stated. “I know for the Latino community it’s the aversion of interacting with institutions, whether it’s a bank or a school or a hospital or a doctor. There’s that hesitance to interact with institutions therefore that leads to late detection, late check-ups, catching it too late [or when] it’s developed too far.”
“Then as women, we put ourselves last on every list. It’s our kids, it’s our husband, it’s our family, it’s our mom, it’s my job ― everything goes first,” she provides. “So, of course, who suffers is women because they don’t take care of themselves and they don’t put their health as a priority.”
Longoria says she additionally hopes that Latinos change into extra relaxed advocating for his or her well being and soliciting for 2d critiques.
“A lot of the women I talk to with MBC, they were misdiagnosed or they got a late diagnosis, even though they went and they asked,” the actress stated. “In our community, if a doctor goes ‘You’re fine, you’re fine’ and you go ‘but should I get a sonogram? Should I get that MRI? Should I get that extra thing?’ and when a doctor says ‘No, you’re fine’ we trust that instead of questioning it.”
“You have to question it and say ‘I want a second opinion, I want to know is there any other test I should do? Let’s just be safe,’” she provides. “You have to be your own biggest health advocate and sometimes women in our community have trouble doing that.”